The Tauromachia is the ritual spectacle of the fight between bulls and people that has its roots in ancestral cults and beliefs. A ritual with a strong anthropological character, an art form metaphor of the eternal struggle between man and nature, reason and instinct, a propitiatory ritual for universal fertility. The bull is in fact a symbol of the power of natural forces and challenging it has always been an act of great courage and heroism.
Bull Days is the modern evolution of the ancient bullfighting, born in 2017 as the event par excellence of Lamborghini Club Italia, it has now become a brand that takes shape in one of the most important appointments for Lamborghini owners and luxury brands around the world. The Bull Days is neither a rally, nor a parade or a simple event, it is instead an exclusive experience, almost a happening, oriented to an inimitable luxury experience.
“MAN AND WOMAN AS THE MEASURE OF ALL THINGS”: Bull Days promotes a new Renaissance capable of putting back at the center of everything the human being. In an age like ours, built no longer on the real needs of the individual but on the efficiency and blind functionality of a techno-centric system, it is more necessary than ever to change course.
This philosophy takes shape through a lifestyle that aims at beauty, glamour, happiness, uniqueness and quality. Who are the Bull Days man and woman? Both are self-made personalities who know very well what they want from life: the man Bull Days does not like to wait, is determined, ambitious, enterprising; the woman Bull Days does not follow mainstream aesthetic canons, has an innate intuition, a refined taste, pays great attention to what surrounds her. Both love to travel and live in the most magical and famous locations in the world without ever underestimating the charm of lesser known but always exciting places.
It is the search for happiness that is the driving force behind what we can call “progress”. It is this state of mind that is a fundamental principle of Bull Days, a feeling that becomes a way of life. The goal of achieving the greatest joy and psycho-physical well-being is combined with emotional involvement. Overwhelming emotions are hidden behind the great discoveries and inventions of men, behind the ideas capable of changing the world. The obsessions of great scientists, philosophers and intellectuals would never have become reality without that fundamental input.